GameStop looking to link ID system with console accounts

GameStop digital business GM Shawn Freeman has said that the company is looking to link its GameStop ID program with online accounts - PSN, Xbox Live - to help cut the "friction" out of purchasing map packs with the store and imputing the long codes.

The VP told Ars in an interview that it wants to "reduce even more of that friction, so when you buy that map pack in our store, we're going to be able to associate your Xbox profile with your GameStop profile, and then automatically push that to your download queue."

In fact, something like this is in the works, so that customers can have the option in future.

As for how this affects the platform holders, Freeman said: "Our view is that when you look at all the different ways people buy content digitally, that experience and that discovery experience is key to realize that opportunity... if we do a good job, that's going to continue to bring value to our publishers and our platform partners, because we're going to continue to drive more sales for them."