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Forbes: Europe has biggest potential as games market

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According to Forbes, Europe has the greatest potential for growth as a games market.

The business site referred to market research from IDG showing that the European market generated $17.9 billion in revenues in 2007 - less than the $18.8 billion in revenues generated by the US - despite having more than twice the population.

The Forbes article claims that videogames aren't as widely accepted in Europe as they are in the States, and that the worldwide development community has focused on capturing the hardcore US gamers - paying less attention to European players who prefer casual games.

Thanks GI. The original article's here. Thanks, SplatteredHouse.

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Patrick Garratt avatar
Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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