Farrell: Traditional hardware cycle is dead

THQ boss Brian Farrell has said he believes that the console cycle as was is done and dusted, MTV reports.

“We used to always think of this industry as ‘the cycle,’” Farrell said at the Pacific Crest 10th Anniversary Technology Leadership Forum.

“I think the reality now is there are several sub-cycles,” he added, referring to the handheld market, Nintendo’s Wii, and the staggered launches of 360 and PS3.

“It’s hard now to talk about ‘the cycle’ — I think we have to talk about all of the cycles,” Farrell said. “The way we think about it at THQ is we plan our business around each of those platforms, not around ‘the cycle.’”

Thanks, Edge.