EA reveals stricter disclosure rules for YouTubers and Twitch streamers

EA has updated its recommendations for YouTubers and streamers when it comes to sponsored content created with the company. The new system takes a more overt approach.

EA Germany published a new blog post with updated requirements for YouTubers, Twitch streamers, and influencers that are designed to make it clear if the content published is advertorial.

Dug up by NeoGAF member w3bba, the new contractual obligations are split into two categories. The first deals with advertorial content, that is anything where the creator was directly approached by EA to make.

For this type, EA requires the creator to use the hashtag #advertisement, and the logo below. This will appear on any content that EA had editorial influence on.

The other governs content the publisher supported the creation of, such as press invites to EA-hosted events and shows, paying for travel expenses etc. In this case, EA did not influence the editorial side of the content, or asked for specifics to be included. That type of content should include the #supportedbyEA hashtag, and a matching logo.

As for content shared on Twitter, Instagram, Facebook and the like, the publisher also requested creators to use these hashtags. In addition, EA asked creators to explicitly mention the type of partnership in their video or streams.