EA executives keen on Xbox SmartGlass

Mega-publisher EA is pretty excited about the "very important" Xbox SmartGlass, a "killer initiative.

EA Labels boss Frank Gibeau told GamesIndustry that the publisher loves SmartGlass.

"I think it's a killer initiative. I really like it a lot. It ties into what we're trying to do as a company," he said.

" What we're trying to do as a developer of games is - we're looking at multi-screen environments as being really key in what's happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing."

EA Sports head Andrew Wilson was also pretty chuffed by Microsoft's new tech.

"I think it's very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles," he said.

"If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you're in front of the screen or while you're away from the screen. What that's enabling is people to engage in a world that's very, very important to them that they're very passionate about even while they're away from their 60-inch television."

SmartGlass was shown to the public at E3 2012, allowing players to control various Xbox 360 functions through their smartphones and tablets, as well as push certain content from the console to the mobile device as a second screen.