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E3's back - 'We're using almost everything but Kentia Hall,' says ESA

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ESA told VG247 today that this year's E3 will nearly fill the LA Convention Center's floorspace. The show's most certainly back for 2009.

"We're going to use almost everything but Kentia Hall," said an ESA spokesperson.

For the uninitiated, the Kentia Hall was the rubbish bit where all the "add-on" companies camped out. The West and South Halls are going to be back to their former glories.

ESA said this morning that 90 percent of the reborn show's available floorspace has now been sold.

But no, that doesn't mean consumers will get anywhere near it, despite the fact EA's Jeff Brown warned gamers today to "get out your calendar and circle the first week of June."

"The important part about Jeff's quote is that it's nuanced," the ESA rep told us. "As we've always said, E3 Expo isn't open to consumers. He's telling consumers to circle it on their calendars so they can keep an eye open for news from E3."

E3 runs from June 2-4.

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Patrick Garratt avatar
Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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