E3 not appropriate at this time of year, says Ubi

Speaking with GI, Ubisoft executive director Alain Corre has said that he feels that date and location of E3 doesn't adequately reflect the importance of the event.

"For E3, it's very important to be there, and to present the games, because even though it's much, much smaller than it used to be, still the American media are here, all our competitors, so you need be there, to be ready and to share product," he said.

"It's one milestone in the communication of your products throughout the year, and it's important because it's the ramp-up for Christmas," he added. "[But] E3 here, mid-July, in the Convention Center in downtown LA - it's not appropriate I would say.

"What we would like, and we're discussing that, is to have an E3 back in May with a bigger size," he went on.

"It shouldn't be at the same level [as 2006] because it was getting too big, it was a funfair, and the cost was too heavy for everybody.

"It has to be a reasonable size with some reasonable limits as to noise, attendees or whatever, but with a bigger ambition than the one we have this year."

More through the link.

By Mike Bowden