E3 - Moore wants "strut and swagger" back

EA Sports boss Peter Moore's told MCV that this year's E3 should be about the cojones, hombre.

"We need to regain the industry’s strut and swagger – something that the E3 Expo once so wonderfully portrayed," he said.

Moore, one of the greatest strut-and-swaggerers to ever grace E3's big stage, said 2009 was the year E3 needed to be reborn.

“We also need to demonstrate as a global industry how video games are at the absolute forefront of connected entertainment," he said, adding that the show should "embrace the games industry’s loyal consumers in more meaningful ways at the event – and not shut them out."

More through there. E3 2009 kicks off on Monday.