Deus Ex: Human Revolution's Sarif Industries cited in The Sun - report

Here's a delightful little blip: UK newspaper The Sun apparently ran a story on cybernetic implants this week, making mention of an eyeball implant manufactured by "US firm Sarif Industries". Sarif Industries is, of course, an entirely fictional company within the universe of Deus Ex, and the eyeball shown is a piece of Eidos Montreal's concept art from Human Revolution. Here's a picture of the story in situ, although we can't confirm its veracity. It's good timing for Square Enix, though; the publisher is currently promoting the Director's Cut re-release of Deus Ex: Human Revolution, which drops this month on Mac, PC, PlayStation 3, Wii U and Xbox 360.

Thanks, Destructoid.