Crytek: graphics "matter," are "60% of the game"

Crytek CEO Cevat Yerli has said graphics "matter" in a game because it drives gameplay and helps with player immersion.

Speaking with Xbox 360 Magazine, Yerli said graphics make up 60% of a game.

"People say that graphics don't matter, but play Crysis and tell me they don't matter," he said. "It's always been about graphics driving gameplay. Graphics, whether it's lighting or shadows, puts you in a different emotional context and drives the immersion, and immersion is effectively the number one thing we can use to help you buy into the world.

"The better the graphics, the better the physics, the better the sound design, the better the technical assets and production values paired with the art direction, making things look spectacular and stylistic is 60% of the game."

It's rumored that Crytek's gladiator game Ryse will be a launch title for the next Xbox console from Microsoft.