Club Nintendo now rewards EU members with stars
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Accoridng to a number of sources, Club Nintendo is now offering European a survey-and-reward scheme previously restricted to North American users. Link your 3DS and Wii U accounts to Club Nintendo, and within a day, you should be prompted with surveys for any eShop purchases. Filling these in nets you stars, which can then be traded in for various goodies including games and merchandise.
Thanks, Destructoid.