Cameron pleased with Ubisoft as Avatar creative partner

News by Mike Bowden Staff Writer (Former)

Published on June 2, 2009

Hollywood director James Cameron told the crowd at Ubisoft's E3 conference yesterday that he felt the company was the best choice of creative partner for Avatar.

"Technically, we have a lot in common with Ubisoft and the game world," said Cameron.

"We utilized highly sophisticated technologies in creating Avatar so, when it came to choosing a game company, I wanted a partner that would not only be inspired creatively by the world of Avatar but would have the capacity to keep up with the challenging demands of its technological needs. Ubisoft was that company."

The game ships this December for high def consoles, PC, Wii and handhelds.

Full press release after the break.

UBISOFT® EXPANDS THE WORLD OF PANDORA WITH JAMES CAMERON'S AVATAR: THE GAME

Invitation Only Game Demos To Be Shown at E3 in Stunning 3D On Panasonic 103" 3D Full HD Plasma Home Theater

LOS ANGELES – JUNE 1, 2009 – Today at the Electronics and Entertainment Expo (E3) in Los Angeles Ubisoft® revealed new product details for James Cameron’s Avatar: The Game. Making a surprise appearance during Ubisoft’s Press Conference earlier in the day, James Cameron introduced the first details for Avatar: The Game along with Yannis Mallat, CEO of Ubisoft Montreal.

The game will take you deep into the heart of Pandora, an alien planet that is beyond imagination. Gamers will encounter the Na’vi, Pandora’s indigenous people and discover creatures and other wildlife the likes of which have never been seen in the world of video games before. When conflict erupts between the RDA Corporation, a space-faring consortium in search of valuable resources, and the Na’vi, players will find themselves thrust into a fight for the heart of a planet and the fate of a civilization.

“Technically, we have a lot in common with Ubisoft and the game world,” said Cameron during the press conference. “We utilized highly sophisticated technologies in creating Avatar so, when it came to choosing a game company, I wanted a partner that would not only be inspired creatively by the world of Avatar but would have the capacity to keep up with the challenging demands of its technological needs. Ubisoft was that company.”

James Cameron’s Avatar: The Game will ship this december 2009 for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, the WiiTM home video game system from Nintendo, the Nintendo DSTM system, the PSP® (PlayStation® Portable) system and the PC.

James Cameron’s Avatar: The Game will be shown to select media in stunning stereoscopic 3D at Ubisoft’s booth (South Hall, Booth #1022) during E3 June 2-4, 2009. Thanks to Panasonic, Ubisoft will be showing James Cameron’s Avatar: The Game using Panasonic’s 3D Full HD Plasma Home Theater System, enabling the viewing of true-to-life 3D Full 1080p HD images by using a specially configured Panasonic 103-inch Plasma HDTV, capable of distributing full High Definition (1920 x 1080 pixels) images separately to the left eye and right eye of the viewer. With it, you are no longer just playing a game; you are experiencing all Pandora has to offer.

For more information on James Cameron’s Avatar: The Game, please visit http://www.avatarmoviegame.com.

About Ubisoft® :
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of €1.058 billion. To learn more, please visit www.ubisoftgroup.com.

James Cameron’s Avatar: The Game © 2009 Twentieth Century Fox Film Corporation. Game Software excluding Twentieth Century Fox Film Corporation elements: © 2009 Ubisoft Entertainment. All Rights Reserved. James Cameron's Avatar: The Game, James Cameron's Avatar and the Twentieth Century Fox logo are trademarks of Twentieth Century Fox Film Corporation. Licensed to Ubisoft Entertainment by Twentieth Century Fox Film Corporation. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. The Lightstorm Entertainment logo is a trademark of Lightstorm Entertainment, Inc

Microsoft, Xbox and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

“Playstation”, “PLAYSTATION” and “PS” family logo are registered trademarks of Sony Computer Entertainment Inc.

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