Cage: Playing Heavy Rain multiple times will "kill the magic of it"

Heavy Rain has more endings than an on-again, off-again relationship, but creator David Cage would rather you only play through his multi-tailed tale once. Why? Speaking with G4, he explained:

“I would like people to play it once…because that’s life. Life you can only play once…I would like people to have this experience that way.”’

“I’m fine with [people reloading saves to avoid bad endings], but the right way to enjoy Heavy Rain is really to make one thing because it’s going to be your story. It’s going to be unique to you. It’s really the story you decided to write…I think playing it several times is also a way to kill the magic of it.”

More through the link.