Blizzard game add-on take-up "well above" 50%, says Pardo
Published on
"Well over" half of World of Warcraft, StarCraft and Warcraft III players buy add-ons for the games, Blizzard design boss Rob Pardo has told VG247.
"I don't know the numbers off the top of my head, but I know that back when you look at Brood War and Frozen Throne, we had well above 50 percent of people that bought the original bought the add-on," he said, talking as a StarCraft II single-player press day in California last month.
"With WoW, because of the subscription model and the nature of the game, it's way beyond that."
Pardo was talking on the subject of expansion sales as StarCraft II will be released in three parts, the first of which, Wings of Liberty, hits next year.