Blizzard confirms, details plans for World of Warcraft in-game store

Blizzard has confirmed it is looking to introduce an in-game store in World of Warcraft, and will be testing some of the items it will include in the Asian region at the outset.

Speaking on the Battle.net forums, community manager Bashiok said Blizzard is still "pretty early in the exploration process," stating that due to the in-game items currently on offer the "benefits of an in-game store are pretty clear."

"We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system," he wrote.

"First, we’ll be testing the in-game store with some new kinds of items we’re looking into introducing (in Asian regions, at the outset) based on player feedback: specifically, an experience buff to assist with the leveling process, as well as an alternate way to acquire Lesser Charms of Good Fortune.

"We’ve had a lot of requests from players in different regions for convenience-oriented items such as these, and as with other new ideas we’ve introduced as WoW has evolved—including Pet Store pets, mounts, and more—your feedback plays a hugely important part in determining what we add to the game."

Bashiok went on to state that it is still "too early in the process" to make any final determinations regarding the firm's plans, but until things are finalized, the in-game store can be checked out by players once it is implemented on the PTR.