Atari's future lies in digital and mobile, says CEO Frederic Chesnai
Atari recently announced Rollercoaster Tycoon 4 for mobile and has also talked up a brand new entry to the series on PC, confirming that it's back in the business of publishing and releasing games. CEO Frederic Chesnai has discussed the company's future strategy in a new interview.
It follows my heated interview with Atari founder Nolan Bushnell, who told me that the company had been abused by the shareholders who wanted to milk royalties, rather than make games.
Speaking with NowGamer, Chesnai said, "We’ve announced that we got a new game coming out, we’re going to announce Haunted House in a few weeks. We’ve announced Atari Casino as you know, but we’re revitalising the all the big IPs one-by-one. Alone In The Dark we’ve announced, but more as a general project. We’re going to do them one-by-one."
Moving away from long-term goals, Chesnai discussed Atari's reigned-in short game, suggesting a revitalised, refocused Atari. "What we’re going to do is very simple," he explained. "First we have restructured the company big-time, we really spent a long time trying to extricate the company from bankruptcy, and that’s done now.
"How we see the company down the road is moving towards digital – multiplayer and single-player – and moving towards mobile."
We'll have more on Atari's new properties and re-releases once details emerge. Stay tuned.