Angry Birds dev: the only way to do free-to-play is "ethically"
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Angry Birds developer Rovio Entertainment has stressed the need to deliver free-to-play experiences ethically, following an investigation into in-app purchasing conduced by the Office of Fair Trading.
Rovio released karting game Angry Birds Go with a slew of costly in-app purchases and an energy system.
Speaking with MCV, Jami Laes, EVP of Games at Rovio Entertainment said on the matter, “The only way to do free-to-play is ethically. Accidental purchases benefit no-one.
“This is a matter we take seriously. We want our games to be safe and fun for people of all ages. We strive to make parents aware of in-app costs and to use the safeguards the different mobile and payment platforms have.”
What's your view on Laes perspective?