Activision: DJ Hero is "more mainstream" than Guitar Hero

According to Activision CEO Mike Griffith, the company expects DJ Hero to appeal to a broader base of gamers than Guitar Hero due not only to the different music styles offered, but because the content has wider mainstream appeal.

"It's certainly hitting a more mainstream and expanded audience from Guitar Hero," he told GI.biz. "I think it will build on what Guitar Hero has been able to do. If you look at what our Guitar Hero franchise has achieved, we now have 15 million households that are active Guitar Hero users and we continue to satisfy them with more experiences and the chance to indulge in more music and gameplay.

"But outside of those 15 million household's, there's another 300 million that haven't for one reason or another bought Guitar Hero yet. One of those reasons is we're not reaching new genres and new music audiences in a way that DJ Hero allows us to accomplish.

"DJ Hero is going to be expansive to the franchise and be particularly exciting for Europe where that genre of music is arguably more important than it is elsewhere."

The game is expected to ship October 27 for PS2, PS3, Wii and Xbox 360.