Activision backs out of E3, little alarm bells ring
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According to this GamingNexus report, Activision won't be attending E3 at all this year.
"After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities," said the publisher in a statement. "We wish the ESA best of luck with the show."
Uh oh. We're not sure if this means we're going to see a slew of companies backing out, but we're already hearing mass confusion about the event again, with "we don't know what's going on" seeming to be a favourite phrase among publishers at the moment.
More soon.
Update: This GI story reckons Activision will be holding a separate event on the same week as the show.