Acti boss - Ride lets you skate like Hawk without "breaking your head open"

Why add a peripheral to the Tony Hawk franchise? So you can be Tony Hawk, Activision CEO Mike Griffith's told MCV. Without all the blood unpleasantness, obviously.

"It’s the same analogy as Guitar Hero, where you can feel like you are a rock legend, even if you can’t play a single note; now with Ride you can skate the way a skating legend like Tony Hawk skates, but you won’t break your head open," said the exec.

"It’s proving to be lots of fun, and the peripheral board, with its sensors, is very responsive. It’s a thrill."

There's an interview through there. Ride's out later this year.