Acti-Blizz Q3 financials - We dropped VUG games because they weren't exploitable enough, says Kotick
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Speaking in an earnings call following the release of third quarter financials yesterday, Activision boss Bobby Kotick sais the reason behind dropping Vivendi games - such as the 50 Cent sequel and Ghostbusters - when the company merged with Blizzard was because they simply weren't exploitable enough.
The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises."
You can't say fairer than that, really. More on MTV.