Acti-Blizz Q3 financials - We can't cope with GHWT demand, says Kotick
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Speaking in an earnings call following the release of third quarter financials yesterday, Activision said Guitar Hero World Tour had practically sold out and it didn't anticipate being able to make enough kits to satisfy Christmas demand.
CEO Bobby Kotick said that Activision has "been surprised" by the response to the full band kit for Guitar Hero World Tour, with publishing boss Mike Griffith adding that the full band kit is "virtually sold out across the channel" and it's "not likely that we'll be able to keep up with demand [this holiday season]."
Overall, Griffith said that the entire Guitar Hero franchise has sold 24 million units to date, compared with 5 million units for MTV's Rock Band.
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