Acti-Blizz Day - Guitar Hero: Aerosmith brought the band more money than any of its albums
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Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick claimed that Guitar Hero: Aerosmith had netted the ageing rockers more money than any of their previous albums.
“[Their] version of Guitar Hero generated far more in revenues than any Aerosmith album ever has,” said Kotick.
“Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero.”
Looks like you did the right thing, Steve. Thanks, MTV.