Assassin's Creed Valhalla creative director on fan disappointment, "You rightfully expected to see more"

News by Sherif Saed Contributing Editor

Published on May 8, 2020

Though he warned fans ahead of time to temper their expectations, Assassin's Creed Valhalla's creative director is very aware they feel mislead.

Last night's Inside Xbox next-gen showcase was a presentation mostly filled with cinematic trailers and games not exclusive to next-gen consoles. Microsoft knew what it had, so it kept the event's biggest ticket - Assassin's Creed Valhalla - to the very end.

The Valhalla reveal and CG trailer left fans excited, and many hoped Inside Xbox would deliver the goods. Even though Ubisoft promised gameplay, creative director Ashraf Ismail was quick to clarify that what was going to be shown isn't a gameplay demo, but a mere teaser.

Knowing all this, fans were still disappointed by the trailer that aired on Inside Xbox. The official trailer on Ubisoft's North America YouTube channel has a high like/dislike ratio, with 32,000 dislikes compared to 18,000 likes. This might seem trivial, but this is where the trailer first appeared after the show. By comparison, the reveal trailer has 292,000 likes and just 12,000 dislikes.

In response, Ismail acknowledged that fans expected more from the trailer, and promised that more gameplay will be shared between now and launch.

Hello all❤️

You rightfully expected to see more today. We have a long marketing campaign ahead of us, you will see in-depth gameplay and get a lot more info about the game.

Thank you for your excitement and passion! Be patient with us and be kind. It will be worth it!?

— Ashraf Ismail (@AshrafAIsmail) May 7, 2020

We recently learned that Assassin's Creed Valhalla won't be the longest or biggest game in the series, which could indicate that its landmass will be more densely packed.