One of the best 4K LED TVs, the Sony X900E, is on sale for $999
If you're not willing to spend the money OLED TVs are asking for, there are other, cheaper options that are still pretty good.
Earlier today, we caught wind of a big discount on the LG OLED55B7A 4K TV in the US. The deal drops the price to $1400, which although cheaper than it used to be, is still outside the budget of many.
Which is where this deal on a Sony X900E comes in. This is the 55-inch, 4K HDR LED, or XBR55X900E to be exact. The X900E is among the highest-rated LED screens out there, both for input lag and picture quality.
It's not an OLED, but it's relatively close. Input lag is a bit higher, too, but not by much. It's understandable that many won't be able to afford an OLED, and this is the next best thing.
In the US, Best Buy is offering the 55-inch model for $999.99. You can also go a bit higher and get the X930E, the step-up model, for $1499. They are both good discounts, but the 900E takes the cake in terms of value for the money.
Sony 55-Inch XBR55X900E 4K TV for $999.99
Sony 55-Inch XBR55X930E 4K TV for $1,499.99
While you're checking out other Best Buy deals, you can see a round-up of everything worthy in this big Best Buy Black Friday 2017 guide.
For even more 4K TV deals, check out our big 4K TV Black Friday list. It covers both the UK, and US. For everything else, including Xbox One X, and PS4 Pro deals, see below: