New PS2 model launches in India
SCEE has launched its new, slimmer PS2 model in India, hoping to take advantage of Diwali.
The machine is being offered at 6490 rupees (£82), with games starting at 499 rupees (£6.28).
“We are excited to introduce the new PlayStation 2 at an attractive and accessible price point for the Indian gamers," said PlayStation India boss Atindriya Bose.
"For a country like India where there are many gamers just starting on consoles, PS2 indeed plays an important role as the best entry level gaming console.”
Press release after the link. Thanks, GamingIndians.
Press release
PlayStation prepares for the festive season sales: brings in the new PlayStation 2 at an attractive price point
Mumbai, 10th September, 2008: Encouraged by the increasing sales and widening distribution, Sony Computer Entertainment Europe (SCEE) has just rolled out the new series of the PS2 in the Indian market to capture the sales opportunity during the Diwali sales. The new PS2 model comes in an attractive new duo-shade look and sleeker design with the AC Adapter being in-built. The new PlayStation 2 is now indeed a styling fit to the living room of the Indian gamer, looking to start off his new exciting hobby around console gaming.
Not satisfied with a simple launch of the model, the new PS2 is being introduced at an attractive price point of 6490/- and with a festive season offer of one free game with every PlayStation 2 purchase. The festival season is now truly looking as the ideal time for purchasing the console.
Atindriya Bose, Country Manager for PlayStation in India said, “We are excited to introduce the new PlayStation 2 at an attractive and accessible price point for the Indian gamers. For a country like India where there are many gamers just starting on consoles, PS2 indeed plays an important role as the best entry level gaming console.”
Given that so many Indians are looking forward to PlayStation ownership, the PS2 now is the most natural choice. The ownership decision is further made easy due to the wide range of attractive games with a starting price of INR 499/-.