amBX to announce new publisher partners at GDC

Philips amBX is to announce new partners for its sensory technology at GDC, a PR spokesperson has confirmed this morning.

The company's stand at the San Francisco show will feature pods split into four, with a publisher's PC game hooked up to amBX-enabled peripherals in each segment. "We're going to have Ubisoft, Codemasters and a few others that we're going to announce at the show," the rep told VG247. "We're going to have seven or eight people doing demos on the stand, and we're expecting it to be very busy."

amBX is a Philips technology that allows developers to build physical, external effects into games, such as lighting, rumble and wind. Currently, amBX is only available for an ever-growing number of PC games, but a console solution is known to be in the works. The system announced its first major publishing partnership at CES with news that Ubisoft's Brothers in Arms Hell's Highway and Far Cry 2 will support amBX.