Blizzard's Project Titan has been cancelled

So much for Blizzard's Titan. The game is no longer in development according to the studio.

Titan started life as an MMO seven years ago, before Blizzard revealed in a financial call to investors a year ago the game would no longer release as an MMO. The team working on it scrapped the original plans and went back to the drawing board, with Activision stating it was being "re-envisioned,” and would likely not be released as a sub-based MMORPG.

Speaking with Polygon, Blizzard co-founder and CEO Mike Morhaime said while the game was never officially announced , the team wanted to create "the most ambitious thing that you could possibly imagine," but in the end, it "didn't come together."

"We didn't find the fun," Morhaime told the site. "We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."

Blizzard's SVP of franchise and story development, Chris Metzen, added it was "excruciating" to cancel development.

"The discipline of knowing when to quit is important," said Metzen. "We were losing perspective and getting lost in the weeds a little. We had to allow ourselves to take that step back and reassess why the hell we were doing that thing in the first place."

Both Blizzard bosses stated the studio didn't want to allocate extra resources to a second MMO when it should be focuses on World of Warcraft.

The studio also doesn't want to identify itself with "a particular genre" and be known theoretically as "an MMORPG company."

Morhaime said last year Blizzard would be moving Project Titan’s team members over to other titles in the works with which had a more immediate release in sight while the “new direction” was decided upon.

He was unable to discuss details of Project Titan at the time, stating it didn't have a "projected release date.”

Later that month, Blizzard removed job listings for Project Titan from its career page.

Rumors from earlier in 2013 claimed the game was based on Earth’s history, and delved into historical myths such as those penned by the Greeks, Romans, and Vikings. Time-travel was said to be one of the game mechanics and was rumored be in development for both consoles and PC.

Back in January 2012, a recruiting ad on Blizzard’s website stated the firm was hiring a franchise development producer to “work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO that enhances the gameplay experience”.

Many speculated such sponsored product placement denoted a real-world setting, while other argued product placement might lessen the cost of player subscriptions.

Hopefully, at some point, Blizzard will be more willing to talk about its now cancelled project.