Ubisoft partners with Sony Pictures to produce Rabbids feature film

Ubisoft has announced that it's partnering with Sony Pictures Entertainment to produce a feature film based on the Rabbids franchise.

In a press release sent to VG247, the French publisher said that the project will be overseen by Ubisoft Motion Pictures and that the Ubisoft group "will actively participate in the film’s production." The film will be a hybrid live-action-and-animated feature.

"This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity," said Jean-Julien Baronnet, executive director at Ubisoft Motion Pictures.

Hannah Minghella, president of production for Columbia Pictures [a subsidiary of Sony Pictures] added, "There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theatres."

This won't be the first time Ubisoft tries to branch out the the franchise, they recently produced an animated series in association with Nickelodeon, titled "Rabbids Invasion". The publishers says the series has been seen 165 million times in five months.