PS4 pre-orders are "through the roof" since price announcement, says Blockbuster

Blockbuster has announced that PS4 pre-orders are "through the roof" at the retail chain.

According to a statement the firm sent over, the firm saw a "huge spike in pre-order sales" for PS4 following Sony’s price announcement at E3.

"In the wake of Xbox One’s record-breaking pre-order success at Blockbuster last month, the PS4 has received the same incredibly positive reaction, proving that the gaming industry is booming," said the firm.

“We are absolutely thrilled with the amazing response to our pre-order service for both the PS4 and Xbox One," added James Morton, head of product at Blockbuster.

"We’re looking forward to seeing the brand new consoles in our stores along with the latest games to buy or rent. 2013 has been a fantastic year for gaming at Blockbuster and its set to only get better following the announcements at E3.”

The Xbox One, Day One edition will hit Blockbuster’s shelves this November at £429.99 alongside accessories including chat headsets, wireless controllers and play and charge kits.

PS4 will run £349.99 in the region.