Killer is Dead can appeal to "a wide group of people", Mondo Girl Betty a first print bonus

Grasshopper Manufacture's new action-RPG, Killer is Dead, can appeal to a wider group of consumers XSEED feels. It just needs to get the game noticed by those who shop big box retailers.

Speaking with [a]list (via GI International), XSEED's EVP Ken Berry said its success this summer will depend on getting good retail exposure.

"We definitely feel that Killer is Dead can appeal to a wide group of people, not just our usual core audience that mainly focuses on RPGs," said Berry. "The key will be getting the additional retail exposure at the mass market retailers like Walmart, Best Buy and Target.

"[Those stores are] essential to branching out to the more casual gamers that may not closely follow gaming news and upcoming releases."

Part of getting shoppers to pick up the game, may lie in appealing to the completionist: according to a report on Siliconera, one of the "Mondo Girls" in the game will be a first press only inclusion.

The ladies in the game, are wooed by Mondo Zappa during Gigolo Mode missions, and in order to date Betty, players will need to pick Killer is Dead up at launch.

Betty is apparently an Eastern European beauty downloadable through a code contained in the box. You can have a better look at her and the other gals through the link.

Killer is Dead is due in August on PS3 and Xbox 360.