Blizzard admits there's a lack of end game content in Diablo III

Have you grown bored with Diablo III sooner than you'd planned?  Well, Blizzard is sorry about that.

Bashiok, everyone's favorite community commando, has taken to the forums to apologize to players (including VG24/7's own Patrick Garratt) because he says there is quite frankly not enough content to keep them entertained.

Being surprisingly honest with the community, Mr. Bash stated:

"We recognize that the item hunt is just not enough for a long-term sustainable end-game.  There are still tons of people playing every day and week, and playing a lot, but eventually they’re going to run out of stuff to do (if they haven’t already). Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks.  But honestly Diablo III is not World of Warcraft.  We aren’t going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it’s not there right now."

Very sincere words from Blizzard.  To further drive home the point they've released this video:

Bashiok then added:

"Hindsight is 20/20 I suppose, but we believed pre-release that the item hunt would be far more sustainable, and would work to be a proper end-game for quite a while. That didn’t turn out to be true, and we recognize that."

I think we all know who can fix this.

Thanks Gameranx