Activision announces third-party mobile publishing initiative

Activision has announced a partnership with Flurry Inc., a leading mobile application, advertising and measurement platform, which will "establish a new mobile publishing initiative that will identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms." The incentive will "marry Flurry's best-in-class mobile analytics and advertising platform," with Activision's mobile online platform, to provide developers with access to a large-scale customer base as well as development and monetization support. The games will be published under the Activision Mobile Publishing brand, however, the game developers will retain full IP control of their existing intellectual property.