Fils-Aime: Wii U launch price to "represent an ongoing great value"

Nintendo of America president Reggie Fils-Aime expects you to be "pleasantly surprised" by the Wii U's pricing.

"Nintendo believes in being a mass market product, so unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that," Fils-Aime told IGN, as reported by GamesIndustry.

"We want to launch at a price that's going to represent an ongoing great value. How do we launch at a value that we're going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we're managing the value equation."

The executive noted that despite Nintendo's E3 focus on the Wii U's innovative features, the company expects to meet core demands - but that the console's more unique facets will prove their chops further down the track.

"What I've heard the fan community say is, 'I want my Mario, I want my Zelda and I want the best of third party' and that's what we're looking to bring to consumers," he said.

"So in the end, the consumer choice is going to be once I buy my Wii U that satisfies my Nintendo cravings, cravings for all these other great multiplatform franchises, then what is the role of a competitive platform? And to me that is the million dollar question."

The Wii U has not been dated.