“As an industry, we will pull through,” says GAME CEO

GAME CEO Ian Shepherd has given a rallying call on Twitter following yesterday's news regarding EA titles, saying the industry would bounce back the ongoing troubles.

The retailer confirmed yesterday it wasn't to stock Mass Effect 3 ahead of its release next week, with deposits and pre-orders for FIFA Street, The Sims 3: Showtime and Tiger Woods PGA Tour 13 no longer being taken according to an internal memo.

But Shepherd took to Twitter last night, admitting it wasn't a good day all round, but that the industry would get back to thriving ways.

"Well, a tough day for colleagues and customers, after an excellent Vita launch performance last week - certainly ups and downs at the moment," he said in one Tweet.

He added: "A lot of feedback, both anger and support - understandable. No-one wins from this, but I'm sure that as an industry we will pull through."