SCEA: "We want to bring the best experiences and best brands" to Vita

SCEA marketing boss Guy Longworth is making no beef about it: Sony is aiming to have the best in class with PlayStation Vita by bringing the very best to the platform.

"We are excited to have a lineup that appeals to anyone who is interested in gaming," Longworth, the new VP of marketing and PSN at Sony, told VentureBeat.

"We want to bring the best experiences and best brands to the platform, not only from Sony but from third parties as well. The hardware offers a canvas for developers to do different things. FIFA Soccer plays incredibly well on the Vita, and we think sports games in general will be big on it.”

Longworth added its been working closely with suppliers to make sure there's enough shipments of the handheld to go around, adding the $249 pricepoint would offer an "incredible experience" for users.

"We think this an incredible experience you get with the Vita and that gives great value to the consumer. We have something for everyone, from AAA titles at $49.99 to downloadable games at more accessible prices.

"We have to reiterate that we are in this for the long-term.”

Vita launches in the US and Europe today.