Lionsgate to adapt Dead Island trailer into feature film

Lionsgate has optioned the rights to make a movie inspired by Dead Island's "haunting, artful trailer."

The announcement was made by Lionsgate co-COO and Motion Picture Group president Joe Drake via press release.

Dead Island's famous trailer will serve as the movie's primary creative inspiration, but it will also focus on the "human emotion, family ties and non-linear storytelling," found in the game.

"Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Island trailer, we too were awestruck," said Drake in the press release.

"This is exactly the type of property we're looking to adapt at Lionsgate – it's sophisticated, edgy, and a true elevation of a genre that we know and love.

"It also has built in brand recognition around the world, and franchise potential."

Currently in the early stages of development, producer Sean Daniel (The Mummy, Tombstone, Dazed and Confused) will spearhead production through his Sean Daniel Company. Stefan Sonnenfeld, who has worked with directors J.J Abrams, Michael Bay and Gore Verbinski in the past will co-produce.

Jason Brown and are executive producing, with Sarah Perlman serving as co-producer.