Battlefield 3 campaign to last 12 hours

Battlefield 3's campaign will last up to 12 hours, according to a report.

An interview with DICE general manager Karl Magnus Troddeson at EA's pre-GDC showcase, published by games.on.net, mentions the figure.

"Naturally we want to introduce more people to our franchise" said Troddeson.

"A lot of people don't want to jump straight into multiplayer. They want to feel around a bit and they're ready to move over to online. The hardcore online people, they don't care, they're just straight in.

"Maybe they don't even touch the campaign. But we want to get more people in, invite more people into the franchise. That's one of the main reasons why we have this different part of the game."

Just a heads up: DICE is set to launch the third BF3 gameplay video later today.

Battlefield 3 launches this fall for PS3, 360 and PC.