Microsoft: Games on Demand about "convenience," not thrift
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Microsoft has responded to criticism of its Games on Demand pricing in the wake of Halo: Reach's £49.99 price tag.
"No one retailer has the lowest pricing for every product, and our program is about giving people 24-7 convenience and selection when shopping for Xbox 360 games," a Microsoft spokesperson told Eurogamer.
"We're incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands."
Halo: Reach is one of a small number of Games on Demand releases with price tags far higher than retail equivalents; Modern Warfare 2 is another egregious example.