Sony asks in-house developers to use 3D, PS Move

Although Sony doesn't require in-house developers to support its latest technologies, the platform holder unsurprisingly admits it does make the request.

PlayStation software senior brand manager Scott McCarthy told Industry Gamers that Sony tries to take advantage of brand synergy.

"Whenever we come out with new technology," he said, "Whether it's Move or 3D, there is always the request that goes out to the teams that says, 'Hey it would be great if you could implement it.'"

McCarthy said the stereoscopic 3D-enabled MLB 2011 The Show was a good example, as Sony's 3D marketing team could join forces with the PlayStation division.

"We know that adds to the layer of not only the marketing message we have access to but it also adds to the availability of different Sony channels that we can broadcast our message out to," he said.