New THQ logo revealed in New York

THQ revealed its new logo today at its New York Gamers Event.

In an official unveiling ceremony, THQ announced the new corporate logo, which it said reflects "the company's commitment to a new strategic and creative vision with an enhanced visual identity".

The logo was first shown via on Twitter by OPM UK.

"Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ," said company president and CEO Brian Farrell. "By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.

"Over the past few years the gaming industry has seen an unprecedented period of innovation. You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience.

"THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties, creative partnerships, and new talent acquisitions , in order to solidify its position as a flagship publisher of extraordinary interactive entertainment."

The new logo will be rolled out over the next few months and will begin to appear on THQ's upcoming product releases starting in February.