Acti: "We will never, ever charge for CoD multiplayer"

Got that?

Activision has sought to put an end to Call of Duty multiplayer subscription rumours once and for all, telling IndustryGamers that the firm will absolutely never put a cost on the shooter's online play.

"Are we going to be charging for multiplayer? The answer is no," said CEO Eric Hirshberg.

"The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we'll never charge for that. It's not going to be something we'll attempt to monetize; it's part of the package."

The exec added: "Nothing we or anyone else tries is going to work if it doesn't have tremendous value for people and add a tremendous value to the gaming experience. He's probably looking at meta-trends in the world and in culture about online services and new ways things should be monetized from Netflix to cloud-based computing.

"So there are certainly a lot of behavioral shifts towards long-standing online relationships... But at the end of the day, all I'm trying to get across is I can unequivocally say we will never, ever charge for the multiplayer."

Fin. Stop it, OK?