Sony officially confirms LOVEFiLM PS3 partnership

Sony's officially confirmed UK rental service LOVEFiLM is coming to PS3.

The deal was outed earlier this week via a video that appeared on the PS3 YouTube channel.

The press release says the deal is "the most significant extension to date of LOVEFiLM’s direct-to-TV rollout" to date."

"This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole," said LOVEFiLM's chief executive Simon Calver.

"PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post.

To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM."

"We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3," SCE UK boss Ray Maguire.

"LOVEFiLM has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically."

The service will be available to view via the PS3's XMB, and will be get all this as part of their subscription with current members. Those who aren't LOVEFiLM members will be offered incentives to join, including free trials.

LOVEFiLM on PS3 will launch next month.