BioShock 2 was not "hugely successful," admits Feder

Take-Two CEO Ben Feder has admitted that BioShock 2 wasn't the smash it should have been.

"It was ultimately successful, but not hugely successful," he said, talking to VentureBeat at E3. "We are also looking forward to other hits coming this year."

Feder added, though, that the game had made money.

"BioShock 2 is profitable for the company and is a great success. The franchise is viable and has a lasting impact on consumers," he said.

The exec pointed towards a lack of "surprise" as a reason for the relative flop.

"The surprise factor is always going to be there," he said. "Sometimes they work for you and sometimes they work against you. Our goal is to have them work for us. More often than not. We are in the business of creating huge franchises and launching hits."

BioShock 2 released on February 9 for 360, PS3 and PC. The 360 version scored 562,900 sales in the US in its launch month, while the PC and PS3 versions failed to chart.

Take-Two said at the beginning of March that more than 3 million units of the title had shipped to retailers.