Wada: "Too much IP use is not good"

Square Enix president Yoichi Wada has admitted in a speech that over-use of an IP is "not good."

He made his remarks during a keynote at the Montreal Games Summit.

"Too much IP use is not good," said Wada.

"Having memorable characters and back story is crucial to having a powerful IP."

Wada also stressed though how the Final Fantasy IP hasn't become tired yet.

"As long as there is a world with enough content and story, players will feel comfortable being in the same world for extended periods of time."

Find more at FF Union. Wada said in the same speech that Square Enix are working on a brand new game with their newly accquired Eidos Monreal studio.