Blizzard says extra goodies it sells for WoW are not required
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Blizzard's Mike Morhaime has said that it's open to selling things online to enhance player experience but only items that will not affect player experience in-game or throw off the balance of it.
This bit of information was brought up in response to the new virtual pets that were announced last night.
"All value added services are not required, as they are optional only nor will they adversely impact the experience should customers decide not to participate or purchase them," said Morhaime.
"We also expect digital sales to increase in the future, and plan to take advantage of it."