PS3 price cut expected "later in the year," says THQ boss
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THQ's Brian Farrell has just described PS3 as a "challenging" format, saying he doesn't expect the machine's retail cost to drop at E3 in june.
"We're not expecting a [PS3] price cut at E3, but we do expect one later in the year," said the CEO.
"That's just our guess... [and] not based on any knowledge from Sony."
Farrell was speaking in THQ's Q4 and year-end earnings call, which is ongoing.
THQ announced losses of over $430 million for the year ending March today.