Big three puff chests for E3, MS to "completely transform how people think about home entertainment"

It's so on. Microsoft, Sony and Nintendo have all said in this ESA press release that this year's E3 is going to be a whopper, with Microsoft's Don Mattrick saying the company's showing this year is going to change the way people think of home entertainment. Forever.

“Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment," said Mattrick. "We're excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style."

"Nintendo has been a long time attendee of E3 and it has our full support," said Nintendo's Reggie Fils-Aime. "E3 brings a wide variety of key audiences into contact with products from many companies, including Nintendo. It’s the place where creativity is on display, and as a ‘sneak peak’ for our entire industry it helps generate excitement for gamers around the world."

“Sony Computer Entertainment America is looking forward to another great showing at this year’s E3 Expo,” said SCEA boss Jack Tretton. “The audience of North American-based and foreign media and key industry partners makes E3 Expo an ideal place for us to unveil the latest PlayStation news and products at our press event on June 2.”

E3 runs from June 2-4 this year. It's going to be amazing. Full thing through the link.